Blackberry's #1 Fan: Obama ~ Brand Mix

Friday, January 9, 2009

Blackberry's #1 Fan: Obama

Photo by: xmatt on Flickr

President Elect Obama is not going to give up his Blackberry without a fight. Despite the concerns of the Secret Service and government lawyers he is still "in a scuffle" about keeping it. "How do you stay in touch with the flow of everyday life?" he asked rhetorically in an NBC Today Show interview.

Over in the UK, in the unlikely event that the Queen had the urge to experience everyday life by tapping away on a Blackberry, she could bestow the right for the company to display her coat of arms with the words: "By Appointment to Her Majesty the Queen."

Such pomp and circumstance is not part of the U.S. tradition but Obama's continuing, reported battle to keep his Blackberry may be endorsement enough.

Update: The New York Times reports that various marketing experts put the value of this endorsement at between $25 and $50 million

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