The Italian cheese bail-out: The FT wheys in ~ Brand Mix

Monday, December 15, 2008

The Italian cheese bail-out: The FT wheys in

Who knew that the Financial Times was, as a friend of mine describes in a Facebook comment, a "bastion of alternative comedy?" In a story about the Italian government stepping into save the parmagiano cheese industry, the FT lets rip with a pun fiesta including:

"The move has already grated producers of other cheese varieties. Makers of buffalo mozzarella, for instance, fear that without dipping into a fondue of government cash they too may fall by the whey-side. The blood of some economic observers has curdled at the thought of the Italian government rescuing any and every industry facing difficulty. Unlike the cheese itself, the case for protecting parmigiano has not been easy for some to digest."

Perhaps it's punch-drunk from all the bad financial news?

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