Financial Crisis: Restoring trust and confidence ~ Brand Mix

Saturday, October 4, 2008

Financial Crisis: Restoring trust and confidence

Rob Findlay has a good post at The Bank Channel titled: After the storm must come trust where he proposes a six-point "Trust & Confidence offensive" to restore customer confidence. As he says: "You need to use and hear words like trust, safe, confident, and not hear words like switching, complaint, cash and mattress. Taking care of your customers is crucial."

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