Deals and taglines for troubled times ~ Brand Mix

Tuesday, October 7, 2008

Deals and taglines for troubled times

Ad Age has put together a one-page summary of the deals, taglines and strategies that a selected group of marketers have put together to keep their business in these troubled times.

Most of the companies on the list have found ways to focus on value, sometimes weaving it into an overall message: "Warm hearts without stretching budgets" (Kraft Singles), sometimes more bluntly: "Guaranteed low prices. Now even lower" (The Home Depot). Perhaps Red Lobster has the best cure for the financial blues with a promotion for: "Endless shrimp." Perhaps not.

The list also includes a media spending summary for the first half of 2008 vs. the same period last year and it's interesting to see who's increasing spending (Wal-Mart, Chili's and Dunkin' Donuts) vs. who's been cutting back (The Home Depot).

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