Here's my weekly summary of interesting and entertaining posts and articles. This week's edition features a series of recent posts from Grant McCracken.
Grant estimates that he has written around 1.4 million words on his great blog: This Blog Sits at the Intersection of Anthropology and Economics. With such a vast collection, Grant has decided to put together a greatest hits compendium organized around the theme of "Branding Now."
These are some of the posts in the series:
1) Branding now, a brand blog compendium: An explanation and summary of the compendium
2) Brand strategy: Examples of branding as a lively art--from Shakespeare to Mr. Clean
3) Brand tactics: Successes and failures in new marketing tactics
4) Brands Behaving Well: Brands that found a way to capture the meanings that work best for the brand
5) Brands Behaving Badly: Brands that didn't
Meanwhile, at the other end of the wordcount spectrum, Tim Tyrell-Smith launched his first two blogs this week: Quixoting™ - A Quest for New Ideas and Spin Strategy™ - Intelligent Tools for Job Search. Both worth checking out.
See you next week for more branding stories.
Saturday, September 6, 2008
Good enough to share: The Grant McCracken edition
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1 comment:
Wow, his own edition, now that's something to work for!
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