Good enough to share: Vacation edition ~ Brand Mix

Friday, June 20, 2008

Good enough to share: Vacation edition

I'm just about to head off for a vacation to the UK. Expect airline service levels for the next couple of weeks (unpredictable and intermittent). But, before I go, here's my weekly summary of interesting and entertaining posts and articles. More posts at the bottom of the page in "Martin's Shared Items":

1) The Perils of Contextual Advertising---Severed Feet & Upscale Real Estate Make Creepy Pairing: brandeo
A most unfortunate pairing of an ad with a news story

2) Who Is $4 Gas Hurting? Starbucks!: Consumerist
New car shoppers are giving up coffee for gas. Quite how Kelley Blue Book came to ask this question in its recent survey of new car buyers must remain a mystery.

3) Wordle, an addictive new web toy: TEDBlog
Apologies in advance if you get addicted to this. So far, in the days leading up to my vacation, I've been too busy to explore this wonderful 'web toy' for more than a few minutes.

4) Saying something nice about Nike (part one): Murketing
This story gives me the chance to recognize the extraordinary achievement by Tiger Woods winning the U.S. open after 91 holes when he wasn't in condition to walk one of them. This post refers to the Nike ad featuring Earl Woods that connected so well with the drama of the event.

5) Man Loses 86 lbs Eating 1,200-1,400 Calories Per Day Of McDonald's Food: Consumerist
Watch out Subway. If you don't look after Jared a bit better, maybe he'll defect.


Rick Liebling said...


I liked Rob's post on Nike/Tiger/US Open as well. Here's my take on how Nike and Tiger get it right when it comes to creating a Deeply Immersive Narrative Universe:

BIG said...

The post on weight loss is funny. This guy was smart by picking McDonald's. Now he has his 15 minutes.

Truth is you can eat a pile of sugar all day but as long as it's below the calories you expend you will lose weight. A typical man naturally burns about 2000 calories a day, so by eating 600 less calories...presto, weight loss.

Ya know, I should market the new sugar diet, I'd make millions. Breakfast: have a big slice of chocolate cake. Lunch: Apple Pie, and diner...Ice cream sundae...yummy, just keep it under 1400 calories for the day!

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