Good enough to share: Bitter and vitriolic edition ~ Brand Mix

Saturday, May 31, 2008

Good enough to share: Bitter and vitriolic edition

Here's my weekly summary of interesting and entertaining posts and articles. This week's theme--bitterness and vitriole. More (less bitter) posts at the bottom of the page in "Martin's Shared Items":

1) The Disney Virtual Magic Kingdom and Marketing Silos: David Vinjamuri
Some companies spend years trying to build up a loyal following. Others, like Disney, follow a different path. Round the loyalists up and then dump 'em.

2) Open Book: How to Grow Your Business in Turbulent Times: The
This guy, Jim Champy, made my life a misery for an entire year as Nestlé messed around failing spectacularly trying to implement re-engineering, his great idea. He has a new book out. Don't buy it!

3) The Flack & The Guru: Dimbulb
American Airlines has taken a lot of (deserved) heat for its decision to charge passengers $15/bag for checked luggage. Jonathan Salem Baskin helps them see the error of their ways. Another angle of attack here.

4) Three Telltale Signs of an Agency's Ineptitude: Brand Strategy Insider
Ever used Maslow's hierarchy of needs, presented a SWOT analysis or talked about brand essence in a pitch? Then be prepared to hate this post.

5) For Dunkin’, a Tempest in an Iced-Coffee Cup: New York Times
And let's not give Dunkin Donuts a free pass on its support and then disavowal of notorious terrorist, Rachael Ray

Bonus video: Jim's mean tricks on Dwight: a best of collection from The Office (via Dear Jane Sample)

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