Bottled Jamba Smoothies launched ~ Brand Mix

Tuesday, May 27, 2008

Bottled Jamba Smoothies launched

News from Nestlé's Beverage Division (my former place of work)--today marked the launch of Jamba Juices and Jamba Smoothies in eight western states. These products are the result of a licensing agreement negotiated between Nestlé and Jamba Juice at the end of last year.

Looks like a win-win partnership, giving Jamba Juice much needed revenue and a platform to launch in new markets and giving Nestlé the opportunity to grow its beverage business by leveraging Jamba Juice's strong and dynamic brand equity.

I just tried the Banana Berry, already on the shelves at Safeway. $2.50 well spent (in my completely biased opinion).

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