The art of business book reading ~ Brand Mix

Sunday, May 25, 2008

The art of business book reading

So little of the information we try and pump into our brain stays there. That's a generally a good thing--most of that stuff isn't retention-worthy.

But if you choose to spend time reading a business book, surely something must stick? Otherwise, why bother?

My favorite business book last year was Made to Stick. It's a book about making things stick. See, I remember that. But what else? It took a peak at the review before I recalled anything more specific.

Seth Godin and Todd from 800-CEO-READ have been discussing how to read business books to get something out of them. Both of them are in the business book industry so they are motivated problem solvers.

So, I'm going to see if this advice works (from Seth): "Decide, before you start, that you’re going to change three things about what you do all day at work. Then, as you’re reading, find the three things and do it."

If not, I'm likely to adopt the BrandFlakes method.

How to read a business book: Seth Godin
Thoughts on Seth Godin's "How to Read a Business Book:" 800-CEO-READ
3) The Author's Dilemma--Why Most Business Books Suck:
accidental branding: the "i didn't read it" review: BrandFlakes

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