Seth Godin interview on Brand Mix (5) ~ Brand Mix

Wednesday, January 16, 2008

Seth Godin interview on Brand Mix (5)

Question five: How long have they got?

The implication from your reference to the fourth industrial revolution is that new marketing will takeover from mass marketing as completely as mass marketing itself replaced the industrial age.

How completely do you expect new marketing to replace mass marketing? Will this indeed be a revolution or more of an evolution? How much time do old marketing businesses have if there are not in immediate danger of being digitized (e.g. travel agents, music companies, video outlets)?


I think mass marketing has another twenty years or even more. I think it sticks around for things like Coke. But the typical average product for average people is already hurting. In some places it's hurting enormously. So, my advice, if you want to grow, is do not pass Go, do not collect $200... hurry.

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