RadioShack Plans Reinvention: BusinessWeek A good idea or not that Radio Shack is going to refer to itself as "The Shack" in a new marketing campaign?
SunChips Keeps Building Green Momentum: MarketingDaily SunChips is walking the walk when it comes to eco iniatives. Chips made by the sun in fully compostable bags.
Enough with the Value Message Already: Brandweek What are the alternatives to cutting prices to deal with the recession? Many marketers think "value" is the answer but that tactic is now over played.
Food's next billion-dollar brand? CNNMoney.com/Fortune Will Smart Balance be the one? Includes my "quip:" "They don't want to spread their promise too thin."
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