I ran into Robert Hurlbut, CEO of Attune Foods today. He was out there on the frontlines handing out samples of his Attune wellness bars at RJ's market.
That's one of the great things about being a start-up. You still get to do things like that. When you're the CEOs of a major CPG company, such things are out of reach.
In between handouts, Rob told me that he's had one or two major distribution successes already including H.E.B. in Texas. More to follow in the New Year.
Thursday, December 20, 2007
Really staying in touch with your customer
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