Don't Axe my Dove ~ Brand Mix

Monday, November 5, 2007

Don't Axe my Dove

Trying to tell radically different stories with different brands in your portfolio can be quite tricky. I described the challenges for GM managing its Hummer/Volt brands in this post.

Unilever has the same problem with Dove and Axe. Can one corporation act sexist with one brand while promoting real beauty with another? This video says no.

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