Gorilla campaign ~ Brand Mix

Tuesday, September 25, 2007

Gorilla campaign

Every once in a while ads get launched that transcend all accepted rules and conventions. This is one of those.

For those of you who don't know Cadbury's - it's the British Hershey's (although there could be an endless debate about which tastes better). Their advertising up to this point has been very traditional and functional - mainly about milk. Certainly nothing like this ad which has proved so popular that it has spawned a Facebook group and was viewed 500,000 times on YouTube the week after it was released.

I'm in two minds about the ad. I think it's great but I also think it's exceptional. If I was still in brand management I'd be worried that it will spawn a deluge of me-toos that will fall far short of this one.

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