tag:blogger.com,1999:blog-5735933971178118840.post1727202123450355225..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: In questions of perception and behavior, font mattersMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5735933971178118840.post-132495081687183072010-02-02T17:23:52.020-08:002010-02-02T17:23:52.020-08:00@barbanouille: Thanks for sharing that story. Part...@barbanouille: Thanks for sharing that story. Part 2 tomorrow - names influence perception as wellMartin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-23770935776489757922010-02-02T04:04:29.339-08:002010-02-02T04:04:29.339-08:00Nice article. Fonts are too rarely mentionned when...Nice article. Fonts are too rarely mentionned when it comes to analyse perception bias.<br /><br />Did you know Helvetica's success comes partly from a funny fact?<br /><br />Studies showed helvetica was the most relaxing font from people's point of view... <br /><br />Thus, pharmaceutical industry universally adopted it because it allowed packakings not to be frightening to people...<br /><br />I wrote a french note dealing with this topic : http://notrelienquotidien.com/2010/01/11/signifier-linoffensivite-des-medicaments/Anonymousnoreply@blogger.com