tag:blogger.com,1999:blog-5735933971178118840.post8978073140931350527..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: News Corporation's brand architecture defenses under siegeMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5735933971178118840.post-23302962835116226752011-09-07T02:20:51.345-07:002011-09-07T02:20:51.345-07:00"The problems at The News of the World have b..."The problems at The News of the World have been portrayed as a pattern of questionable ethical behavior that's pervasive in the whole company."<br /><br />That is an understatement, it appears to have been brushed under the carpet a touch but the brand that is Mr murdoch and his family, especially his son, is very much tarnished. If Mr Murdoch is seen as the brand above News Corp, then the business as a whole will suffer!I Amhttp://www.i-amonline.comnoreply@blogger.com