tag:blogger.com,1999:blog-5735933971178118840.post8643259407842617251..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: Jack of all Trades or Master of One (continued)Martin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5735933971178118840.post-47558883964880380342008-11-16T16:59:00.000-08:002008-11-16T16:59:00.000-08:00does it have to be either/or?an integrated marketi...does it have to be either/or?<BR/><BR/>an integrated marketing firm could position itself as the "swiss army knife" of marketing services -- in doing so, they would be both expressing their ability to take on a large range of challenges and the value of having such a "handy" resource available at all times, as well as implying that they're not going to have the expertise of a specialist in any one area.<BR/><BR/>i don't think anyone's not bought a swiss army knife because the screwdriver tool isn't a large as a standalone one -- it's likely most people own both, and use each accordingly.<BR/><BR/>likewise, perhaps integrated firms and specialists should not be selling customers off each other but rather educating them on the value of engaging both kinds of resources -- let the customer assess when they need "good enough right now" vs. "better later."Anonymousnoreply@blogger.com