tag:blogger.com,1999:blog-5735933971178118840.post5595266855373574770..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: Absolutely ScrabulousMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5735933971178118840.post-34207931905044354102008-01-24T09:26:00.000-08:002008-01-24T09:26:00.000-08:00hasbro should be thrilled that millions of young c...hasbro should be thrilled that millions of young consumers feel so passionately about the scrabulous. why? because although the name is different, the gameplay is the same as scrabble. that tells hasbro that their product is still relevant to these consumers- which is far from a given, and a great piece of intelligence to have.<BR/><BR/>their next move should be to sponsor a scrabulous contest and perhaps figure out a way to make scrabulous into a scrabble-branded product- preferably in a way that they can monetize, but that shouldn't be a dealbreaker if they can't figure it out.<BR/><BR/>bottom line is, if consumers are excited about your product, the worst move you could make it is to squash that enthusiasm.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-76632763719428133712008-01-18T14:16:00.000-08:002008-01-18T14:16:00.000-08:00I don't like Facebook and its clear that they stol...I don't like Facebook and its clear that they stole the game and should not have done so. The real point though seems to be that Hasbro/Matel have been slow to predict and respond to what was clearly a customer need, so maybe they deserve the consequences. Hey, its hard ball out there!<BR/><BR/>You are right though and if I were them I'd be more concerned that their current actions are inconsistent with their brand promise. It all looks a bit corporate from Hasbro/Matel, quite the antithesis of the friendly, familly community that, as a game brand, I expect they need to develop.<BR/><BR/>Could be a shot in the foot here!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-23609756684462514642008-01-18T06:21:00.000-08:002008-01-18T06:21:00.000-08:00I agree, why steal a game? It's not cool and the t...I agree, why steal a game? It's not cool and the trademark laws were set up for just this. Sure they'd be better off working it out but c'mon they stole the game. Not cool.Unknownhttps://www.blogger.com/profile/02403303098552321483noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-15556000391753143732008-01-17T14:46:00.000-08:002008-01-17T14:46:00.000-08:00Two thoughts on the comment "Not sure about the lo...Two thoughts on the comment "Not sure about the logic..."<BR/><BR/>1) Business: From what I read, the success of Scrabulous has driven sales of the original product as people have rediscovered their love for a game, previously somewhat forgotten. <BR/><BR/>2) Reputation: This will be the difference between some goodwill if they partner vs. a huge amount of consumer disappointment and anger if they don't. That may translate directly into lost sales (especially if a boycott happens to any extent) or more generally into a dilution of brand value.<BR/><BR/>My overall point is that this may not need to be a zero sum game with one winner and one loser. Playing together may be better.Martin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-9479491606058570802008-01-17T12:41:00.000-08:002008-01-17T12:41:00.000-08:00Not sure on that logic. If people play the online ...Not sure on that logic. If people play the online game for free via Facebook and never buy a product from the original inventor/ marketer, how is PR of any value? If it's such a hot online game, give it its own name and brand and let stand on its own.Anonymousnoreply@blogger.com