tag:blogger.com,1999:blog-5735933971178118840.post5505621064029301174..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: SunChips green hotness: what it really takes to earn eco-credentialsMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5735933971178118840.post-19928901041666790952009-04-22T16:21:00.000-07:002009-04-22T16:21:00.000-07:00@Gannon: You're welcome and thanks for the clarifi...@Gannon: You're welcome and thanks for the clarification. Congrats on a great, new initiative with your packaging.<br /><br />If you come out with Jalepeno-flavored chips, I'm going to buy them!Martin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-29541799008675827032009-04-22T13:35:00.000-07:002009-04-22T13:35:00.000-07:00i agree with you, martin!
i remember being so str...i agree with you, martin!<br /><br />i remember being so struck by the authenticity of the sunchips' green efforts when wal-mart featured the brand in its ground-breaking "earth month" ads last year, i wrote an article about the campaign for brandweek -- in the past year, the business has taken even more steps in the right direction -- glad to see the brand team isn't resting on their laurels -- instead they're getting better by doing better!Denise Lee Yohnhttp://www.deniseleeyohn.com/bitesnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-18798078666984815092009-04-22T12:50:00.000-07:002009-04-22T12:50:00.000-07:00Martin - a huge thank your for your comments. Our...Martin - a huge thank your for your comments. Our entire SunChips team is very proud to be playing a role in the environmental movement. <br /><br />To answer one of your questions, the name of the brand does pre-date any green strategies (it was first launched in 1991)..although I agree that today it does look like exceptional foresight. <br /><br />We do believe that what we're doing will translate to business growth, but equally important is our belief that it's the right thing to do. Thanks again. <br /><br />Gannon Jones<br />VP, Marketing Frito LayGannon Joneshttp://www.sunchips.comnoreply@blogger.com