tag:blogger.com,1999:blog-5735933971178118840.post5256461385175961098..comments2024-03-16T03:40:23.494-07:00Comments on Brand Mix: The first lesson of brand health....spend, spend, spend?Martin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5735933971178118840.post-15523428393076462009-02-17T11:33:00.000-08:002009-02-17T11:33:00.000-08:00Hi Martin! You say "in the end it is down to dolla...Hi Martin! You say "in the end it is down to dollars spent" but it seems risky to hand over your ad spend to a site that has uncertain metrics. Especially in this age of social and fragmented media, coupled with shrinking budgets and increasing pressure to be more accountable. I'm a proponent of measurement and this shows me that we still have a lot of work to do to grasp online metrics. A website that I’ve been involved with, www.buysafemedia.com, has some valuable information on the media auditing subject.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-59182070132015419712009-02-11T14:00:00.000-08:002009-02-11T14:00:00.000-08:00I vote for #2.I vote for #2.Anonymousnoreply@blogger.com