tag:blogger.com,1999:blog-5735933971178118840.post5041818759917685316..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: Businesses move forward with purposeMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5735933971178118840.post-29244020106881853842011-01-10T07:42:38.129-08:002011-01-10T07:42:38.129-08:00This comment has been removed by a blog administrator.thesis writing helphttp://www.usthesishelp.com/noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-11196708546774779212010-04-28T02:41:24.968-07:002010-04-28T02:41:24.968-07:00This comment has been removed by a blog administrator.Dissertation Writing servicehttps://www.blogger.com/profile/03594149383959537902noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-50288398597617620932009-11-24T05:19:32.293-08:002009-11-24T05:19:32.293-08:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-77749573996339081322009-11-22T23:59:42.900-08:002009-11-22T23:59:42.900-08:00This comment has been removed by a blog administrator.marryhttps://www.blogger.com/profile/17811643324748313696noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-41432447112515993412009-11-22T06:05:58.037-08:002009-11-22T06:05:58.037-08:00Martin,
Great post!
These underlying principles of...Martin,<br />Great post!<br />These underlying principles of the brand, company values and culture never went away during the last decade, they simply took a back seat. Employees yearn for a more noble purpose to their work. The question remains, is this a more permanent change in behavior because consumers will take into consideration the noble purpose of a brand and its parent company or will they switch to a "good enough" private label knock off beacuse it is cheaper?Anonymoushttps://www.blogger.com/profile/06386780347381658827noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-42904629379821609312009-11-20T13:15:31.319-08:002009-11-20T13:15:31.319-08:00Axle:
Great point. I think there's definitely...Axle:<br /><br />Great point. I think there's definitely an issue when product brands of the same corporation take very different paths. It does make you question the credibility of the brands. I wrote several posts about Axe and Dove a while back:<br /><br />http://brandmix.blogspot.com/2008/01/dove-vs-axe-continued.htmlMartin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-14085127944780022202009-11-20T11:46:48.791-08:002009-11-20T11:46:48.791-08:00"And the fact is you just can't have a ve..."And the fact is you just can't have a very interesting chat about a box of cereal or a can of soda."<br /><br />I agree. What concerns me about examples like Dove is that they seem purpose driven. But are they authentic? After all, the same corporation is simultaneously objectifying super-perfect-sex-kittens and ultra-sexy-hipsters in adverts and social for its other brands.<br /><br />-- Axle Davids1day1brandhttp://www.distility.comnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-22650742102236023792009-11-20T10:19:41.991-08:002009-11-20T10:19:41.991-08:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.com