tag:blogger.com,1999:blog-5735933971178118840.post3993323987746696323..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: "We don't charge fees for stuff that should be free" Southwest AirlinesMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5735933971178118840.post-42311882894396071312012-06-05T02:18:17.246-07:002012-06-05T02:18:17.246-07:00When I traveled America, i always choose Southwest...When I traveled America, i always choose Southwest airline as my best option. The most important thing make me deeply impressive that was free luggage shipment. It's the bold strategy to differentiate its brand from other competitors. Southwest might lose a great source of revenue from this charge, whereas it has built a considerate reputation. I thought it's a smart branding idea. Some people maybe only care about service rather then luggage charge, but I personally make a purchasing decision depending on what extra benefits Airline can offer.Anonymoushttps://www.blogger.com/profile/03050196489834250745noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-91890462709261837372011-05-01T16:18:12.079-07:002011-05-01T16:18:12.079-07:00i have a love-hate relationship with ryanair -- wh...i have a love-hate relationship with ryanair -- why? see: http://deniseleeyohn.com/bites/2010/09/10/ryanair-a-brand-i-love-to-hate/ -- denise lee yohnDenise L Yohnhttp://deniseleeyohn.comnoreply@blogger.com