tag:blogger.com,1999:blog-5735933971178118840.post2634525153335250550..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: When a brand IS just a logoMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5735933971178118840.post-42901454401456492632016-02-21T11:05:38.467-08:002016-02-21T11:05:38.467-08:00My initial comment is almost five year old, but ju...My initial comment is almost five year old, but just today I came across this article: http://www.bloomberg.com/news/articles/2016-02-18/how-an-expensive-suit-can-make-you-better-at-your-job<br /><br />Obviously there is a connection between brand/labels and how people behave.Anonymoushttps://www.blogger.com/profile/14961305290065345445noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-50233136124001957202014-12-16T22:03:11.752-08:002014-12-16T22:03:11.752-08:00what great blog work has been done excellent i app...what great blog work has been done excellent i appreciate your work and thanks for sharing <br />Accredited GED Onlinehttp://accreditedgedonline.weebly.comnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-75431242202622514732014-10-31T20:09:30.497-07:002014-10-31T20:09:30.497-07:00thank you for some of these web articles is very i...thank you for some of these web articles is very impressive and qualified to compete <a href="http://kadopasutri.com/alat-bantu-sex-wanita-kapsul-getar/" rel="nofollow">alat bantu sex wanita</a> and may continue to post quality articles article and useful for everyone <a href="http://penghilangtato.org/tag/penghilang-tatto/" rel="nofollow">penghilang tatto</a><br />jual alat bantu sexhttp://kadopasutri.com/noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-34761554931655109322014-01-12T17:29:35.318-08:002014-01-12T17:29:35.318-08:00Nice post. Thank you for taking the time to publis...Nice post. Thank you for taking the time to publish this information very informative; so happy to be given a privilege to post a comment here. <br /><br />aissa<br />www.joeydavila.netAissahttp://www.joeydavila.netnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-80505039743481132482013-08-08T00:03:15.313-07:002013-08-08T00:03:15.313-07:00This is really a great read for me. Thank you for ...This is really a great read for me. Thank you for publishing articles having a great insight stimulates me to check more often for new write ups. Keep posting!<br /><br />Clover<br />www.n8fan.netCloverhttp://www.n8fan.netnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-10976877874652854642011-05-08T08:05:06.363-07:002011-05-08T08:05:06.363-07:00"People react to the labels as signals of und..."People react to the labels as signals of underlying quality." <br /><br />So, the label merely acts as a visual representative of perceived brand promise. In this case, quality.<br /><br />Thus, the brand is not the logo.@ArabBrandsnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-54183540059890130702011-04-20T16:41:26.528-07:002011-04-20T16:41:26.528-07:00Veneta: Thanks for your comment and sharing the Pe...Veneta: Thanks for your comment and sharing the Pepsi/Coca Cola test.Martin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-57145330893390848232011-04-20T01:40:15.304-07:002011-04-20T01:40:15.304-07:00Logos have indeed always been an integral part of ...Logos have indeed always been an integral part of the brand perception. And although they do not define the brand as a whole, they certainly are that iconic symbol that people tend to turn into cult sometimes. This reminds me of that bind test Pepsi did several years ago...On the test the focus group was asked to test and estimate 2 cups of cola drink with no labels assigned. After the test results came out Pepsi had gained 90% of the votes to be the better tasting drink. Yet when tested in the real market, labels on, Coca Cola gained twice as much customers as Pepsi...after all the company did have the more recognizible logo back then :)Veneta Rangelovahttp://www.kastelov.comnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-88899801723658760212011-04-13T13:41:40.133-07:002011-04-13T13:41:40.133-07:00Lukas: That's a great comment. As far as I kno...Lukas: That's a great comment. As far as I know, the research only looked at the question from the perspective of the people seeing the label, not the people wearing the label. I'm sure you're right--the one wearing the logo would change his/her behavior too.Martin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-84844829213329024022011-04-13T12:33:57.432-07:002011-04-13T12:33:57.432-07:00The interesting question for me would be whether t...The interesting question for me would be whether the wearers of the clothes knew what they were wearing. I can imagine that somebody who knows he/she is wearing expensive clothes behaves in a different way and will therefore be treated differently by other people.<br /><br />Some really expensive clothes don't have labels at all. They are custom tailored and people who spend £10.000 or more on a suit might be (or pretend to be) a bit surer of themselves than others.<br /><br />The logo would then be only a part of the brand - the shortcut you mentioned - but the intangible components would be what really counts.Anonymoushttps://www.blogger.com/profile/14961305290065345445noreply@blogger.com