tag:blogger.com,1999:blog-5735933971178118840.post2103771524886355949..comments2024-03-23T08:41:02.932-07:00Comments on Brand Mix: Marriott launches Autograph Collection: a tricky propositionMartin Bishophttp://www.blogger.com/profile/01669698154470589105noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5735933971178118840.post-73605672972554138492021-11-30T21:43:08.037-08:002021-11-30T21:43:08.037-08:00Thanks for sharing this post with us.WikivelaThanks for sharing this post with us.<a href="%E2%80%9Dwikivela.com%E2%80%9D" rel="nofollow">Wikivela</a> <br />Anonymoushttps://www.blogger.com/profile/09052462998342723776noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-9506251033108149002014-10-03T18:44:12.868-07:002014-10-03T18:44:12.868-07:00sitemiz otel hizmetleri motel ve hotel buklet hizm...sitemiz otel hizmetleri motel ve hotel buklet hizmetleri sunamktadır otel bukelt ihtiyaçlatınızı sitmizden karşılayınız <a href="http://www.9hc.org" rel="nofollow">otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">otel buklet malzemeleri</a> - <a href="http://www.9hc.org" rel="nofollow">Motel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">Hotel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">otel bukletçi</a> - <a href="http://www.9hc.org" rel="nofollow">istanbul otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">otel buklet bardaklık</a> - <a href="http://www.9hc.org" rel="nofollow">otel buklet ayakabı cillası</a> - <a href="http://www.9hc.org" rel="nofollow">otel buklet şampuan</a> - <a href="http://www.9hc.org" rel="nofollow">otel buklet sabun</a> - <a href="http://www.9hc.org" rel="nofollow">organik sabun</a> - <a href="http://www.9hc.org" rel="nofollow">ikram ürünleri, buklet malzemeleri, otel buklet malzemeleri</a> - ,<br /> Otelbuklet dünyasında 1 numara olan www.9hc.org türkiye aramaları 9hc.org - <a href="http://www.9hc.org" rel="nofollow">antalya otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">ankara otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">izmir otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">istanbul otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">bodrum otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">kuşadası otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">milas otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">çeşme otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">kadıköy otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow"> taksim otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">kartal otel buklet</a> - <a href="http://www.9hc.org/otelbuklet/otel-buklet" rel="nofollow">otel buklet</a> - <a href="http://www.9hc.org" rel="nofollow">beşiktaş otel buklet</a> hepsi 9hc.org da otel buklet dünyası.Anonymoushttps://www.blogger.com/profile/17664565788006350144noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-46991200036440516392011-03-06T21:14:26.949-08:002011-03-06T21:14:26.949-08:00Kingsmill Resort on the James in Williamsburg is c...Kingsmill Resort on the James in Williamsburg is considering soft branding under the autograph collection with Marriott--many of us owners are not happy with this. I am trying to find out what the possible impacts that will have on the future of our investments since the rooms at kingsmill are owned privately. We feel that we will lose money by having to pay for the branding and this untested market may fail and we will be stuck with a 20 year contact with Marriott--it seems this business idea benefits Marriott's financial portfolio and is a new scheme.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-65654427545049344232009-12-08T00:06:29.346-08:002009-12-08T00:06:29.346-08:00Think the key brand question here is the real role...Think the key brand question here is the real role of "Autograph" collection. Is it eally a hotel brand or is ti an "endorement / facilitator" brand??...Somewhat like Small Luxury Hotels of the World.yippyhttps://www.blogger.com/profile/14440784735618648051noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-39391951617097061132009-11-16T09:25:04.182-08:002009-11-16T09:25:04.182-08:00Denise and Axle: Thanks for your comments.
Denis...Denise and Axle: Thanks for your comments.<br /><br />Denise: I think you're right about Marriott vs. Starwood or Joie de Vivre. Marriott does not have a strong focus on design and it's the model of consistency and that seems to be the antithesis of the independent spirit. <br /><br />Axle: You point to the dilemma that all businesses face when they use their flagship brand to endorse value properties. This strategy always helps the value properties (like Towneplace Suites) but can negatively impact the equity of the endorsing brand. <br /><br />I think that Marriott has handled this risk pretty well because it's made sure that the lower priced properties at least conform to Marriott's consistency standards.Martin Bishophttps://www.blogger.com/profile/01669698154470589105noreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-65663269781600804252009-11-15T21:05:53.904-08:002009-11-15T21:05:53.904-08:00Martin,
Thanks for this great information on Marr...Martin,<br /><br />Thanks for this great information on Marriott's brand architecture.<br /><br />But I don't really get how moving the brand into an endorser brand at the value levels is effective.<br /><br />I used to travel to Redmond and stay at "The Marriott" but when they were full, I'd stay at the "Towneplace Suites". The Marriott endorsement of the later really took the shine off of the equity they'd built up in my brain.<br /><br />-- Axle<br />@1day1brand1day1brandhttp://www.distility.comnoreply@blogger.comtag:blogger.com,1999:blog-5735933971178118840.post-9092815044587956652009-11-15T09:40:43.192-08:002009-11-15T09:40:43.192-08:00great questions, martin -- they are important ones...great questions, martin -- they are important ones for any hotel chain to consider but particularly for marriott -- unlike starwood or ich, the marriott brand hasn't reflected the attributes (e.g., strong design aesthetic, high profile locations, etc.) that are normally associated with independent hotels -- so this move might be more of a stretch because of where it is starting from -- only time will tell, i suppose.<br /><br />p.s. (i recently wrote a related post about joie de vivre, the collection of boutique hotels -- it cited the jdv as an example of a small hotel company that uses its size as a competitive advantage against larger hotel brands like marriott -- http://deniseleeyohn.com/bites/2009/10/29/size-as-a-competitive-advantage/)denise lee yohnhttp://www.deniseleeyohn.com/bites/best-bitesnoreply@blogger.com