My latest post is out on MarketingDaily. This one is about brand architecture and, specifically, the usefulness of brand value as a way to evaluate brand architecture options.
Brand architecture is almost always about trade-offs--a single brand strategy may be very efficient but you may lose the ability to focus on a particular customer or market segment whereas a P&G-like house of brands strategy is all about focus but is much more expensive to operate.
Brand value thinking boils down decisions into an evaluation of costs and benefits--will the customer be willing to pay more for a benefit than it costs the company to create that benefit? Such thinking puts a premium on simplicity and challenges businesses to look for sources of inefficiency and waste.
There can be strong arguments for going to market with a portfolio of brands but there's no excuse for wasting money supporting a complicated and expensive brand architecture if it's not paying its way.
In brand architecture, less is often more.
Photo
52 comments:
YOU have done a great work its really amazing ........ Thanks for Sharing this ..www.mp09digital.com
Very well said and i appreciate your working.
brand architecture: It’s not only a logo, but it’s a consistent identity, a representation of a set of values and a way to attract new clients and retain existing ones. So brand development is much important as you said.
Great post! It was very interesting to read and had a lot of great points. It is important to have lots of brand value as well as brand differentiation to position yourself as competitive in this marketplace. A big piece of that is brand management and reputation management companies. Thanks for posting!
That's really a nice post from your. I am favourite of building Brands and i am highly interested in corporate Branding. Lots of appreciation for you. Cheers!
I am new to the blogging stuffs so i do not have an idea to express my thoughts over her.
gotowe prace
I was pleased to read your post, keep up the good work.
Hi there! You have such a wonderful post! I can really relate to what you have written here. Thank you for sharing this very interesting and informative post. I'll be looking forward for your other posts as well. Keep it up! C.A. Courtesy takes brand marketing and product demonstrations to the next level.
Brand Marketing New England
Good work…unique site and interesting too… keep it up…looking forward for more updates.
Very informative review. I really appreciate how ways were laid. Very interesting.
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.
brand marketing massachusetts
At Brand Harvest we follow a multi pronged approach in developing branding strategy. An effective brand strategy will create a unique identity that will differentiate you from the competition.
Great thoughts you got there, believe I may possibly try just some of it throughout my daily life.
Architecture Building
It's an awesome post regarding brand architecture and, specifically, the usefulness of brand value. I appreciate your well described writing. Thanks for sharing.
Imprinsic Marketing Group
Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. brand building agency is the one who understands your brand help to boost up !
This information is related to branding strategy
and very important for newcomers in business.
It's always useful in business.
Very well said dude.. i appreciate your effort.. Great post
Try to know about SEO services
Best seo
Hi.. I think this post was awesome.. I feel that now only i see this one.. I miss the chance before these days... Now i'm happy to see this..
buy followers for instagram
Great Post..Brand building is any activity which influences the customer of your product in a positive manner... a brand is not about a slogan, advertising or marketing campaign only - it is about trust and credibility. We all need good Brand Marketing Company
hi.. Well said ... I like the way you presented your post.. I really appreciate your work... Thanks for this great sharing dude..
get real youtube views
Very interesting stuff. I found another good take on this at strat-talking http://strat-talking.com/brands-as-tools/
Stuffed article. Love to read the whole blog which is interesting..Thanks for sharing.
how to get youtube views
Nice Blog !!!
post is very informative and easy to understand.
Thanks for sharing such nice information of brand consultancies
Hi
You done the very good job and the snaps is viewing as a modulated one comparing to all other thanks for sharing this
buy real youtube views
Good post!
Building a brand value is much important in today’s competitive world. Marketing with relevant information on your website is another good strategy. Relevant information using virtual tour can be a good step.
Nice Post. I simply stumbled upon your blog and wanted to say that I have really enjoyed browsing your weblog posts. After all I’ll be subscribing on your feed and I am hoping you to write again very soon!
I like your post so much. Brandharvest is leading company to making brand strategy and brand consulting in India. Thanks for sharing this post with us. http://www.brandharvest.net/brand_strategy.htm
In your post is looking great. Thanks for your wonderful and great information. I am happy to seen your post
Thanks for this post. Branding is the most important thing to get the product more popular and known among the customer. For this proper publicity and marketing strategy should be made. The person who is planning to launch a new project on web may take the help fro any expert or an ebay Consultant so that they find it easier to compete with others.
i appricaite your work this is really incredible i have get a lot of information from here thanks for
providing such kind of information.
Branding
Excellent tips. Really useful stuff .Never had an idea about this, will look for more of such informative posts from your side.. Good job...Keep it up
print management services
Thank you to have shared information, and are very helpful for the readers and I found I was looking for
soft full
Printer Driver
Lordriver
Zone Driver
Get Driver
How can someone become a Professional photographer?
arkansas video
What's the difference between a web designer and web developer ...
turnkey
Hii… this is great post on Brand Strategy. I would like to add more that Brand Harvest is one of the leading companies that provide services to design Brand architecture. Thanks for sharing this post with us.
I definitely appreciate your blog. Excellent work!
Video Production
Best way to learn Web Designing Online?
Can any1 suggest me a e book or best place to learn web designing online
Web Design Quote
تسليك مجارى بالرياض
level تسليك مجاري بالرياض
افضل شركة تنظيف بالرياض
تنظيف شقق بالرياض
تنظيف منازل بالرياض
شركة غسيل خزنات بالرياض
افضل شركة مكافحة حشرات بالرياض
رش مبيدات بالرياض
شركة تخزين عفش بالرياض
تنظيف مجالس بالرياض
تنظيف فلل بالرياض
شركة تنظيف بالرياض
Excellent Blog and very interesting information about the brands and getting your brand and i like your work well done.
your brand visibility
this is something I think about constantly and I suspect social media is going to play an important
Cheap Dissertation Writing Service
I think this article will fully complement you article. PLease continue publishing helpful topics like this. Regards, from Always Open Commerce
I really appreciate your post. Nice information.
Thanks for sharing with us. If your know more about related to this topic find at
Strategic Branding Consultant Indonesia
To start a franchise in india , try dcm franchise opportunities .
Writing an essay requires much preparation and concentration. An outline is the reflection of the writers' thoughts and imaginations. Outline is the main factor of the blueprint of an essay.
buy term paper online
Excellent tips. Really useful stuff.Never had an idea about this, will look for more of such informative posts from your side.
Send Flowers To Japan
this is great post on Brand Strategy. I would like to add more that Brand Harvest is one of the leading companies that provide services to design Brand architecture. Send Flowers to Norway
Excellent tips. Really useful stuff.Never had an idea about this, will look for more of such informative posts from your side.
Send Flowers To Japan
hello, this is naina walker from Tanzania. I actually like your generate-up and After i am subsequent your posts. you should keep on on this It can be an unbelievable situation.
digital marketing services in delhi
In the Guardians of the Galaxy (2014), collectibles (The Collector) Description: "before the universe existed, there are 6 singularity. When the universe exploded and formed, remnants of the singularity is manipulated into ingots. happy death day online
It was the stones at Infinity ". They include the stone space, mind, reality, strength, spirit and time. "Only those who have power enough to use new Stone infinity. They can use the rock to infinity wiped out entire civilizations, "The Collector said. watch rampage 2018 online free
However, in the film of the Marvel cinematic universe (MCU) before the Avengers: Infinity War, at times Stone infinity does not show the power to destroy the universe stature. watch the devil's candy online
Hawkeye and Dr. Erik Selvig easily escape the influence of the mind: in the Avengers (2012), Hawkeye and Dr. Erik Selvig is the first to be evil God Loki used the stone thy hypnotic mind and manipulated just a glance. watch Avengers: Infinity War free online
However, both escape the influence of the stone infinity after being hit in the head. Even, during a controlled mind, Dr. Selvig still expresses the resistance when deliberately generated an error in device space that Loki used to bring the army to the Chitauri invasion of Earth. So, can see the stone mind not entirely in control of a human brain. happy death day nude
Post a Comment